Improve Conversions By Using A/B Testing – A Blog About Online Optimization.

A/B testing is a great way to improve your email deliverability and conversions. In this blog post, we’ll cover what A/B testing is and how you can use it to improve your email marketing campaigns. We’ll also cover some common mistakes people make with email marketing and how to avoid them.


A/B Testing is a time-tested technique used to improve conversions on websites and email campaigns. It is a method of testing different versions of a page or email to see which version results in the highest conversion rate.

How can I use A/B Testing to improve my conversions?

There are many ways that you can use A/B Testing to improve your conversions. One way is to test different variants of Landing Pages. Landing Pages are the pages that people visit after clicking on an ad or after signing up for a newsletter. By testing different variants, you can determine which landing page converts better and adjust it accordingly. You can also test changes to your CTA (Call To Action), such as changing the text or adding images.

What are the benefits of using A/B Testing for email optimization?

One benefit of using A/B Testing for email marketing is that it allows you to measure the effectiveness of different sends. This means that you can fine-tune your emails until they’re most effective, without having to guess – something that would be difficult if you were only testing one variation at a time. Additionally, by sending multiple variations of an email at once, you reduce the chances of someone unsubscribing from your list unintentionally because they didn’t receive their preferred variant (or variant they thought was more important).

What Is A/B Testing?

A/B Testing is a method of comparing two versions of a web page to see which one performs better. By testing different versions of your web page, you can learn what works best for your visitors and make sure that they have the best experience possible. This can be used to test anything on a web page, from the headline to the call to action.

A/B Testing can be used to improve the performance of your email campaigns and make sure that more people see your message. For example, you could use A/B Testing to test different headlines or images in an email campaign. This would help you determine which ones are most effective in getting people to open and click through your email.

A/B Testing is a great way to learn what works best for your visitors. By testing different versions of your web page, you can see what gets them the results you want and make sure that they have the best experience possible.

A/B Testing is an important part of any web optimization campaign. By testing different headlines and images in an email campaign, you can determine which ones are most effective in getting people to open and click through your email. This can help improve your ROI (return on investment) and increase awareness of your brand.

A simple change like “Subject like” can make a complete transformation of your email campaign, and only way to find which one will get you most open rates is to A/B test them.

Tip: Have you thought about using rotator option from Incises to randomly select destination url?

How Can I Use A/B Testing To Improve Email Deliverability?

Email deliverability is an important factor for any business. By using A/B Testing, you can improve the likelihood that your email will reach the inbox. A/B Testing allows you to test different elements of your email, such as the subject line, name, content, and send times. This can help you to determine which combination of these factors is most successful in getting your email delivered. Additionally, by testing different combinations of these factors, you can avoid the Spam folder and ensure that your message is received by your target audience.

There are a few things to keep in mind when conducting A/B Testing. 

First, make sure that your testing environment is as close to the live environment as possible. In our experience your A/B test audience should be a small set of actual audience. 

Second, it’s important to account for user behavior when designing your tests. For example, if you know that a certain subject line gets read more often than others, you might want to include this subject line in your tests.

Finally, be sure to keep a note of your findings so that you can continue improving your email deliverability.

email delivery failure

Why Do Some Emails Fail To Deliver?

Email delivery is an important part of email marketing, and it can be vital to the success of your campaigns. However, sometimes emails fail to deliver, for a variety of reasons. The four main reasons why emails can fail to deliver are below. 

The Four Reasons Why Emails Fail to Deliver

1) Email Sending Server Issues

2) Email Reception Server Issues

3) Email Content Issues

4) Misconfigured Email Settings

If your email is not being delivered because of an issue with the email server, then you will likely need to contact your email provider for assistance. 

What if the email is failing to be delivered because of a problem on the recipient’s end? First, make sure that your email address is correct and valid; if it isn’t, then someone may have blocked or filtered it. This is where email validation services becomes important. It’s important to keep your email list clean, as it becomes stale over time.

One of the major reason email delivery failure happens is due to subject or email content itself. Do you know, emails with link in body and without a link in body has different delivery rate?

Not just that, if you use a blacklisted tracking domain or spam trap keywords like “make money”, “quick rich” etc, it is going to hurt your delivery.

Lastly, issue can happen due to email misconfiguration settings, like issue with your DMARC, SPF or DKIM configuration.

How Do I Prevent My Emails From Being Marked As Spam?

Email marketing is one of the most effective ways to promote your company and products. However, it can be difficult to ensure that your emails are not marked as spam. There are several different techniques that you can use to prevent this from happening.

One way that you can prevent email spamming is by using DMARC (Domain-based Message Authentication, Reporting, and Conformance). This helps to verify the identity of the sender and also ensures that the message has not been altered in any way. Additionally, DKIM (DomainKeys Identified Mail) helps to protect the integrity of messages by adding a signature. This signature can help to identify whether or not the message has been tampered with. Finally, SPF (Sender Policy Framework) helps to determine which senders are allowed to send email messages on behalf of your company. By using these techniques, you can significantly reduce the chances of your emails being marked as spam.

For your emails to be delivered effectively, you will also need an email provider who supports these technologies. Without an email provider who supports DMARC, DKIM, and SPF, your emails may not be delivered at all. In addition, some email providers offer additional features such as automated scanning for phishing attacks or malware outbreaks. Therefore, you must choose an email provider that offers both good delivery security and comprehensive support for anti-spam measures.

Frustrated young bearded African American male freelancer with dreadlocks in casual shirt working on laptop at home and covering eyes with hand after failure

Common Mistakes Made With Email Marketing Campaigns

One common mistake is using a link in your first email rather than plain text. This increases the likelihood of them being filtered or deleted by spam filters.

Another mistake that often occurs is not segmenting your email list. This means that you are not targeting your messages to specific groups of people. As a result, you may end up reaching a large number of people who neither want nor need your product or service. Additionally, unqualified individuals may receive your messages, which can damage your reputation and credibility among potential customers.

Personalizing your messages is also important. When someone receives an email from you, they should feel like you are speaking directly to them. By including things such as nicknames and personal stories, you can make sure that each individual message feels unique and special. In addition, having a strong call to action will help motivate recipients to take action – whether that’s clicking on one of your links or opening up one of your attachments.

Final Thoughts

A/B testing is a powerful tool that can be used to improve conversions on websites and email campaigns. By testing different variants of your web page or email, you can learn what works best for your visitors and make sure that they have the best experience possible. Additionally, A/B testing can help you prevent emails from being marked as spam by using techniques such as DMARC, DKIM, and SPF. Choose an email provider who offers good delivery security and comprehensive support for these anti-spam measures to ensure that your messages are delivered effectively.