Introduction Email deliverability is a huge problem for online businesses. In fact, according to recent studies, as many as 30% of all emails sent are never received by the intended recipient. And of those that are received, a significant portion will end up in the recipient’s spam folder. Many factors … Read more
A/B testing is a great way to improve your email deliverability and conversions. In this blog post, we’ll cover what A/B testing is and how you can use it to improve your email marketing campaigns. We’ll also cover some common mistakes people make with email marketing and how to avoid … Read more
Have you thought about using Email marketing to retain your customers? If not, you are missing out alot. With Email marketing and proper segmentation, you can keep your customers engaged and coming back for more. In this blog post, we’ll share some tips on how to create an effective email … Read more
An email is a wonderful tool for communication, but it can also be a potential security risk. If you’re not careful, emailing sensitive data can lead to unauthorized sharing and even security breaches. In this blog, we’ll explore some of the risks associated with emailing sensitive data and offer some … Read more
Introduction An email digest is a process of collecting email messages and sending them in a single email to the user at a specific time. Email digest can help reduce mailbox clutter, keep track of important conversations, and avoid information overload. It is also a great way of reducing constant … Read more
It’s hard to imagine how we managed to run our businesses before we had email. In just a short time email has taken over our lives. We rely on it for everything from personal communication to business communication. This blog unpacks the history, the benefits, the pitfalls, and the techniques … Read more
ntroduction: email overload Everyone is constantly checking email, social media, and other digital platforms. More than ever, we are expected to be available at all times. This has led to the rise of “incessant email” and an expectation that people must respond to every email. With so much demand for … Read more
The Domain-based Message Authentication, Reporting, and Compliance (DMARC) standard was launched in 2015 by the Internet Engineering Task Force (IETF) in RFC 7489. However, the first DMARC standard was first published in 2012 to prevent email abuse. The goal of this standard is to protect email from spoofing by making … Read more
DKIM is an email authentication standard that works by assigning a digital signature to messages sent from an email account. If the signature is valid, it allows the receiver to verify that the message sender and not someone pretending to be them, for example, through a phishing attack. DKIM is … Read more
Introduction: What is DMARC, and what can it do for you? DMARC, or Domain-based Message Authentication, Reporting, and Conformance is a technical standard that helps organizations protect their email domains from being used in spam and phishing attacks. DMARC allows organizations to create a policy for how their domains should … Read more