Olivia

Grabbing email addresses quickly is tempting, but faster subscriber signups through single opt-in come with big drawbacks. Are spammers and inactive users lurking on your marketing lists? Is each new signup actually hurting your deliverability? Understanding pros, cons and best practices allows your email empire to expand sustainably. Let’s weigh … Read more

Remember the good ol’ APOP authentication protocol for SMTP logins? While old-school cool, is it still suited for securing modern mail servers? Or are fiery romance stories like APOP-SMTP now stale history?This piece explores whether retro can blend with the new as we examine integrating APOP with SMTP for encrypted … Read more

Should you put email list subscribers through opt-in purgatory? Or let everyone instantly into marketing heaven? We weigh the tradeoffs of the great single vs double opt-in debate that has raged for ages.Double opt-in leads to heaven-sent engagement but growth hell. While single opt-in greases sign up friction, it scrapes … Read more